Kerala Tourism chugs off on Mumbai Metro circuit

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By S. ANIL RADHAKRISHNAN http://www.thehindu.com/

By adorning four coaches of the Mumbai Metro with the beautiful landscapes of the State, Kerala Tourism has once again come up with innovative marketing strategies to promote its products.

Four coaches of the Mumbai Metro beckon tourists to experience the flavour of God’s Own Country. Photo: special arrangementCommuters on the Mumbai Metro can experience the flavour of God’s Own Country with a ‘Kerala Green Express’ running on the network under a branding agreement with Kerala Tourism.

The branded Kerala Green Express began running on the Mumbai Metro’s Versova-Ghatkopar corridor recently and will continue till February next. The branding in green colour includes wall panels and wall strips carrying messages such as ‘One of the 10 Paradises of the World,’ a reference to the accolade bestowed by the National Geographic Traveller.

The Kerala Green Express will move along a 11.07-km line, passing through 12 elevated stations on the Versova-Ghatkopar line.

The journey between Versova and Ghatkopar takes 21 minutes to complete. More info

 

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