NAVTEQ launches real-time traffic information service in India


By Kul Bhushan

NAVTEQ, a maps, traffic and location data provider, has launched its real-time traffic information service for the two Indian metro cities – Delhi and Mumbai. The NAVTEQ Traffic Pro service will provide detailed information about traffic speeds on motorways, as well as main and secondary roads, to NAVTEQ clients.

According to NAVTEQ, the new real-time traffic information service is only available in 24 countries, where it powers various devices including in-car navigation systems, personal navigation devices, mobile phones and smart pads.

NAVTEQ indicates that research in India shows drivers who use traffic-enabled navigation on a regular basis can spend 9 per cent less time sitting in congestion over those that don’t — the equivalent to almost three days saved on the road each year. Additionally, the findings show that drivers with real-time traffic experience reductions in distance travelled as well as increase fuel efficiency which could lead to a decrease in CO2 emissions per driver of 628 kilograms, or 23 per cent less than a driver without a navigation system.

NAVTEQ aggregates and analyses traffic data from a vast wealth of sources, including the world’s largest compilation of both commercial and consumer probe data, the world’s largest fixed proprietary sensor network, event-based data collected from government sources, and billions of historical traffic records.

“The launch of NAVTEQ Traffic Pro in India is another important milestone in our commitment to provide the highest quality, global traffic solution to our customers and commuters,” said Ogi Redzic, vice president for NAVTEQ Traffic. “Mumbai and Delhi are two of the world’s most densely populated cities, which can be particularly challenging when it comes to helping people avoid traffic congestion. NAVTEQ’s unique expertise in global traffic processing provides an accurate and seamless traffic solution that will save travelers in India time, fuel and frustration.”