The online buying-selling platform has joined hands with the Mumbai Metro and launched a three month long OOH campaign.
Mumbai’s spanking new metro rail has thrown up another exciting advertising platform. OLX.in has launched an OOH campaign in Mumbai in association with Mumbai Metro. The online platform for buying and selling used goods has gone for a train wrap and rebranded some of the bogies of the metro.
For the three-month long campaign, a part of the train’s exterior look like Mumbai’s local trains while the other bogies are wrapped in OLX’s colour, orange. The coaches that are made up to look like that of the local trains merge into the ones that are covered in orange. The subtle message behind the branding is that of upgrading – it illustrates the transition from old to new. The tagline clearly illustrated on the train is that of, ‘Purane se aage badho. OLX per becho, aur upgrade karo’.
The branding extends to the interior of the train as well, with handlebars cut out in the shape of mobile phones. This branding communicates the ease of the OLX mobile app, allowing users to sell and buy on the go. More info