Times OOH, a sister concern of the BCCL group has bagged the advertising rights for Mumbai Metro for a phase of 15 years. As per the latest deal, the company will be authorized to branding inside stations, station pillars, train wraps and inside train.
Until now, Times OOH has made its presence felt in varied types of OOH media segments like airports, gantries, billboards, unipoles and others. Recently, the group has received the letter of contract from Mumbai Metro One
Sunder Hemrajani, Managing Director, TIML, has said that the Mumbai Metro Line I as an important project under the Public Private Partnership. Commenting on this latest acquisition, he said, “It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the first time which will offer state of the art coaches and passenger convenience systems.
We are delighted to be associated with this project as the overall media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long term association.” More info