MUMBAI: Ride-sharing app Uber is launching its affordable line of UberX cabs in Mumbai, Chennai and Pune on Monday. It will also slash prices for its flagship line Uber Blacks in Delhi, one of its fastest growing markets in the country, by as much as 25%, a company spokesperson said.
Priced 25-40% lower than Uber Blacks, UberX claims to be cheaper than even a radio cab with a base fare of Rs 50 and per km charges in the Rs 14-15 range. UberX is already present in Bangalore, Delhi and Hyderabad.
The launch of its cheaper line in more cities, and continued fare reduction, come in the backdrop of Uber and local transportation startups like Olacabs and TaxiforSure duking it out in a hotly contested local cab rental market. More info